Customers will get access to "hundreds of thousands of songs, both current popular hits and back catalogue, from the world's largest record companies, and many smaller independent labels, " Vodafone said in a statement.

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Ms Swann was then headhunted to become managing director of catalogue retailer Argos, where she oversaw two years of record profits.

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Predictably, the record company have decided to cash in by using it as the carrot to flog Nirvana's back catalogue to the fans who should already own it.

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