When she gestured with her hands, she flashed gold and diamond rings with the SM design, part of her Celestial Jewelry collection--available by catalog as well. (Also for sale: Celestial purses, hats, gold dinnerware, chopsticks, inspirational videos, floor lamps.) A petite woman with long, dark brown hair that cascades past her shoulders, the Supreme Master is passionate, earthy (she says she needs a husband) and more fun than the average saint.

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The Aspect catalog serves up intricate details on each of 10 million items, with up to 15 design notes that require constant updating.

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He is creating satellite companies--a fashion design house, a cable TV network for high schools, restaurants and bars, a mail-order catalog for youth-focused merchandise--which he hopes to build and then sell.

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