Yet few Britons tip cashiers, boycott firms with fat-cat bosses or watch second-division football teams.

ECONOMIST: Brains bring ever larger rewards

When the conversation turns to Derrick Rose, I'm going to watch a cat atop a vacuum cleaner.

WSJ: Derrick Rose and the Vacuum Cat

It was really quite exciting, so exciting in fact that the cat got up to watch it from the window.

BBC: You are in: Sci/Tech

Tut had an agent for print and television and was most famous for being the black cat in the Movado watch ads.

NPR: 'Pretty' Chronicles Drastic Steps to Prevent Cancer