With the compact body and casual appearance, the newly introduced model will appeal to a wider audience who are looking to buy the best entertainment system for their home.
While Zynga relies on Facebook and casual online games for its business model, Rovio has embarked on a global merchandising blitzkrieg that has never been done by a small independent game developer.
This model allows highly engaged mid-core and hardcore players to play for unlocks and for the more casual player to grab specific selections for a microtransaction is undeniably one of the most pervasive single synchronous session options out there in the current online landscape.