Personally, I believe DotA 2 to be a richer game on the competitive level, but LoL is certainly more forgiving and easier to get into on the casual level.

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Just as many NASCAR fans who can't afford top of the line race cars can still buy a basic Ford Mustang, so to can many fishing enthusiasts afford to take up the sport on a casual level.

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And the key will be whether we can scale to a very casual entry level consumer.

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The ground level offers the most casual fare, while the middle floor extends the price and menu into a more expensive, contemporary realm.

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Shrewd entrepreneurs are already taking this to a new level, offering so-called "casual games" specifically targeted at an older, female audience.

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It rolled out lower-priced, casual shoes, for which profit margins are higher and through which it hopes to grab entry-level runners.

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