It specialises in three main areas - traditional dating, casual dating and niche dating sites.

BBC: Online dating firm Cupid buys uniform dating site

Online dating company Cupid plc has confirmed it is in talks about the sale of its "casual" dating wing.

BBC: Dating firm Cupid in talks over dating websites sale

These people are often more serious about dating and mating than the casual users on bigger sites, where Siminoff's customers might not fare as well with loads of competition and little handholding.

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