He does more of the latter now, perhaps because the cadence of fly-fishing--the rhythmic casting and drifting of the fly--connects him to his blacksmith days and hammers home his main conviction: Means matter more than ends.

FORBES: The World According to Yvon

Through a casting company, they found a high-school model and an New York University student to play the main characters in photos and videos.

WSJ: Enhanced E-Books: Blowing Up the Book