Named so it could accommodate a rotating cast of products, brands or designers, Franklin sees it as a "medicine chest" of opportunities.

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The born-again Gregory brothers worked a financial miracle from cast-off drug brands.

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The new apps for photos and contacts open new possibilities for brands to become stronger cast members in the stories that people weave and read.

FORBES: Windows 8 Opens Opportunities For Brand Marketers

While Yahoo maintained its position as one of the top three web brands, an earlier study cast doubt over its ability to retain the position over coming years.

BBC: Yahoo email