"Casio G-Shock has released smart watches but, like other watch companies, are just covering all bases, " says Mr Flood.

BBC: Do we need watches to tell us more than the time?

Casio G'zOne Commando: This rugged Android phone from Verizon Wireless is now eligible for a software update from the carrier.

ENGADGET: Refresh Roundup: week of July 30th, 2012 Mobile

Like the caped crusader, Casio's G'zOne Commando is rather ordinary underneath its outlandish garb.

FORBES: Magazine Article

But like previous releases, Casio's G-Shock GB6900AA series seems to lack a big marketing push, despite its CEO's assertion that it remains a "leader in cutting-edge technology for timepieces".

BBC: Do we need watches to tell us more than the time?

Casio is positioning the EXILIM G brand in an "endurance" category, which demonstrates its determination to create digital cameras suitable for top athletes and adventurers.

ENGADGET: Casio trots out world's slimmest shock-resistant digicam: EX-G1 (video)

Casio has unveiled a new G-Shock wristwatch that has built-in Bluetooth that can talk to an iPhone 5 or iPhone 4S (which must be running iSO 5.1.1 or higher).

FORBES: Connect