The risks cut both ways: Too much stock can bring slower turnover and cash flow, while too little can mean lost sales.

FORBES: Magazine Article

He said the company's cash-flow and net subscriber additions were "light" while turnover among customers was "heavy, " an uncomforting combination.

FORBES: Vonage Faces New Peril

His group's listing on Milan's stock exchange in 2000 provided cash for a strategy of growth through acquisitions of clothing and accessories brands and licences, and turnover has since risen almost threefold.

ECONOMIST: Italian textiles and China

It used to go like this -- a red chip would issue new shares and use the cash to buy assets cheaply from its parent, the new assets would balloon the company's turnover and profit, allowing it to issue more shares and go around the circle again.

CNN: Red Chip Frenzy Again?