In January this year, the Associated Press reported that Microsoft had offered a blogger cash to alter Wikipedia articles.

CNN: Use with caution: The perils of Wikipedia

And there are incentives to share a lot: Subscribers can earn credits to their account by sharing articles with people who end up becoming customers, and bloggers can earn credits and even cash by linking to the Ongo versions of stories.

FORBES: Ongo: Aggregation So Good, You'll Pay for It. (Maybe.)