It could be a story, anecdote, data, case study, a question for the room to elicit response, or anything else you personally enjoy discussing.

FORBES: How To Bring Your "A" Game (And Kick Nerves To The Curb)

It also contains a case study about the first e-waste day in Cook Islands, and describes activities for the news room to carry out in order to increase the understanding of the issue and to explore different story ideas.

UNESCO: MEDIA SERVICES