He is on his own there: the case, and the narrative, have already been decided.
Yet those specific issues of the case comprise a separate narrative from a broader brand-enhancement potential that Samsung has already begun to mine.
Here are three storylines that serve as case studies for writing the narrative you want, and responding to those who oppose your point of view.
To be sure, as is often the case in the moment, a different narrative is operating.
The economy is clearly slowing down, though the hard landing narrative is still a worst case scenario rather than a certain one.
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Duerson's case is the first in the CTE narrative in which a player ostensibly took his own life to have his brain studied.
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Acting on core values that consumers can see, hear, touch and--in Kellogg's case--taste, helps create a true narrative, not one created by a copywriter.
Although the verdict was partly overturned on appeal, the lawyer won the case by laying out a logical argument and complementing that narrative with an emotional story told through the PowerPoint slides.
Peter Clarke, an historian, makes the case for Keynes's continued relevance by combining an absorbing narrative of his life with perceptive comments on how that life shaped his views.
Commander Shepard could recruit God him (or, in this case, possibly her) self, and it would not affect this ultimate narrative.
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They can be, in the case of Lance Armstrong, Big Lies concealing that conceal wrongdoing and prop up a narrative that never really existed.
He courageously pursues the instincts of his imagination, whatever the cost may be and in this case the cost is high, since a tale stretching over thirty years needs a fierce narrative push that he cannot really muster.
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