"I carry with me a message of optimism about the possibilities of a peace treaty, " Bush said with the two Israeli leaders.

NPR: Bush Wraps Up Mideast Trip With Promise to Return

He literally believed we could win and he was prepared to carry this message to the Nation as the foundation of a presidency.

CENTERFORSECURITYPOLICY: Center for Security Policy | Symposium on the fall of the Berlin Wall: Reassessing the causes and consequences of the end of the Cold War

You can find these great ascending pieces of content that might be perfectly positioned to carry a brand message that can be unique and authentic to your brand.

FORBES: Google Says It's Time For Agencies To Get Agile

By most accounts Bayh was an unremarkable senator, but the big statement got him a lot of attention and accolades, and speculation that he might be able to carry the message forward somehow in private life.

FORBES: Please, Senator Snowe, Don't Become a Lobbyist