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Until recently you could find Halo, Purely for Pets--her line of vittles and pet-care products--only at health food or small pet stores.
FORBES: A Dog's Life
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It provides pet-care advice, background on pet ownership, a fish-doctor service, a photo forum where customers admire one another's fish and aquarium setups and, of course, more pictures of Kenny the Fish--often shirtless and in goggles--communing with his merchandise.
FORBES: Magazine Article
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As TIME reported last year, spending on condoms (safe sex), yoga (self-care) and pet products (companionship) has also increased as our collective financial fortunes have flat-lined.
FORBES: Harvard Researchers Prove Feeling Sad Makes Us Stupid With Money
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Apart from food and drinks, its stores offer paper and cleaning products and pet-care supplies.
FORBES: Discount Retailer Attracts New Investors As It Evolves Into One-Stop Shopping Destination
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Most of students chose pet-related tasks things a robot would do in the course of taking care of a pet.
FORBES: Robots Are Learning To Take Care Of Pets
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If your pet needs a medication for preventive care or for a long-term chronic condition, ask the vet for a prescription you can fill at a less expensive outlet.
FORBES: 5 Ways To Pay Less For Pet Medications