Reap and Sow might be the most powerful ramp spell we have made so far, offering card selection and acceleration.

FORBES: Kaijudo's Evo Fury: Cards To Look For

We immediately made the decision to remove this card from our selection.

FORBES: Connect

Wayne Kong Yuk-shan, a branch officer at an Aeon office in the Central business district, says some 100 people, a number of them male, queued every day to apply for the pastel-pink card - and choose their free gift from a selection of Hello Kitty appliances. (These days, the giveaways are Kitty cup noodles and a cushion.) "Hong Kong people are very influenced by Japanese culture, so they like Kitty, " says Kong.

CNN: PRETTY IN PINK SLUMP

The card was targeted at young mothers and IDEO's observation team set about following a selection of moms around as they went about their daily business: taking their children to school, shopping, even balancing their checkbooks.

CNN: The Spirit of Design: Designing the Perfect Consumer