But the format has a lot of momentum behind it: There are already 50 products on the market that support the SD card format--from digital cameras to music players to PC drives--and there are 275 member companies in the Secure Digital Association who are actively promoting it as the next standard for removable storage.

FORBES: Ten O'Clock Tech: Stamp-Sized Storage

The WD-73732 and WD-73831 both include dual HDMI inputs, along with a FireWire port, CableCARD slot, and multi-format card readers.

ENGADGET: Mitsubishi launches slew of new LCD and DLP HDTVs

But Uni-Creation has taken the reverse approach here by stuffing a tabulation machine on top of a multi-format memory card reader.

ENGADGET: Uni-Creation's All-in-1 memory card reading calculator

But then we kept reading the press release and realized that they're not exactly introducing a new format they're more or less co-opting SanDisk's TransFlash card standard.

ENGADGET: Get ready for microSD. P.S. - It won't be so bad.