If you're leaving say, a pop concert in a car, the volume of traffic we can live with.
While the volume car producers are moving upmarket, the luxury producers are reaching down.
The response of the volume car makers is to tailor cars for niches.
Capacity utilisation is less than 75%, below the 80% level at which most volume car companies start to make money.
This high price was necessary because Mercedes reckoned it could probably sell barely 250, 000 models a year, pretty low for a volume car.
The company remains a force in the British motor industry, even without Rover's volume-car production, as Mr Milberg is understandably anxious to point out.
BMW's purchase of Rover five years ago was to turn the German firm from a luxury-car manufacturer into a volume manufacturer with a full range of models.
That's because the used car market is very deep, better than twice the size (in unit volume) of the new car market.
Likewise, GM's small-car strategy is built around global volume.
In this article, we evaluate the performance of each commodity group according to factors such as revenue, volume and average revenue per car.
Specifically, I feel morally authorized to spend an entire year blasting the Red Hot Chili Peppers at maximum volume out of really cheap car-stereo speakers, the ones equipped with chintzy mega-bass, to make up for the 20 years of noise pollution I've had to endure.
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With production heading for 1m cars a year, it is already a volume producer rather than a specialist luxury car maker.
Commuters were also praised for car sharing and working from home, which helped to reduce traffic volume.
But the slumping European economy and the success of its rival BMW's Mini brand has nudged the manufacturer to make a full-scale re-entry into what is still the most profitable single car market in the world (though China is now bigger in volume terms).
There is no doubt that some combination of charges, physical restrictions on car access, improved traffic information and enhanced public transport will reduce the volume of traffic.
Sichaun can still do better in this scenario because car sales in that province are more robust, and the operator is seeing more volume paying tolls to pick up the slack on the tariff caps imposed by Beijing.
Things like turning up the radio volume, singing loudly, chewing gum or eating, and getting out of the car and running around are not effective.
Father enters his house through the back door, because that is where he parks the car in which he spends hours each day, cursing his fellow drivers on roads not designed for the volume and speed of traffic they handle today.
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