That's how it developed the first wet sandpaper for the car industry, hook-and-loop closures for diapers, reflective sheeting for road signs and brightness-enhancement films for laptops.
The company is developing its own in-car device holder so that customers can hook up their phones for hands-free functions, and more importantly, the Zipcar smartphone app is due for a major update.
For example, some labor representatives on Chrysler's supervisory board had resisted Chrysler's plan to hook up with China's Chery Automobile to develop a low-cost mini-car for North America and Europe.