Its main crash-test building yanks a car across the floor while high-speed cameras record every crumple.
The plan will see a second level added to the current single floor car park.
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The car, and the floor on which it rests, is raised or lowered into the warehouse area and stacked into position.
Click through the slideshow to see seven more automotive stunners that are on the floor at the car show in Geneva.
Albert's working day is split between a computer screen where he fine tunes his designs, and problem solving on the factory floor where the car parts are being tested for production.
Nothing that might sting, nothing big -- just the pennies, nickels, dimes and quarters that normally languish behind the couch, in old winter coats, on the floor of the car, or in the good ole spare-change-bowl-by-the-door.
Domino was put in a container on the floor of the car deck in a gap between a wall and a bicycle storage area, with a mat underneath to stop the container getting hot from the ferry's engines.
The floor onto which the car was driven is essentially a pallet in an automated warehouse.
With the batteries below the floor pan, the car's centre of gravity has been lowered, which improves handling.
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"This was at a time when he knew or ought to have known that the lift car was not positioned on that floor, " Miss Hirst said.
The lithium-ion batteries are liquid cooled and packaged in a 4-inch thick slab that covers the entire floor pan of the car for a low center of gravity and a near 50-50 weight distribution.
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While that might seem less than instant, it compares favorably with the alternative -- taking the elevator to the seventh floor, finding you car and then driving down endless ramps praying that your alloys don't make contact with the concrete skirts.
Their new rear wing and new floor should make the car go quicker, but they do not have the track time at a race weekend to go through the thousands of combinations of ride heights and hard or soft suspension settings, versus high or low wing levels.
"It's like suing the salesman on the floor for selling a bad car from General Motors, " complains Augusta's San Diego attorney, Steven Green.
Each leather hide is hand-stitched, the seats are slim-lined and scalloped for maximum comfort, and the car uses acoustic glazing, under-floor shields and hidden anti-vibration panels throughout the interior to suppress all unwanted noise.
The piece de resistance: the lush black-and-gold home theater with a glass-paneled strip embedded in the floor to reveal an exotic-car collection in the showroom below.
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There are coach doors, bench seats, and a flat floor with no divider to make the car more capacious and porous for entering and exiting.
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So, on mornings like this one, Avie has to click a button on the floor that drops sand on the tracks as the car goes along.
If this were a traditional aluminium-bodied car, we would now be picking bits of it off the floor and Cowboy would be looking quite sheepish.
At the back of the building on the first floor, parts dept. lorries were unloaded fortnightly with car parts brought down from BMC Birmingham, these included everything from engines, body panels, exhausts to spare bulbs.
The new building contains a 65-vehicle automated lot, a 24-unit apartment building and ground floor retail in a space that once housed a 100-vehicle car park.
The attorneys now suing Toyota say the repair bulletin is proof the car company knowingly lied to the public about the causes of sudden acceleration, blaming floor mats or stuck gas pedals instead.
They don't just work the sales floor but also throw events, mingle with tourists, ride around in a branded car, and set up online profiles.
Guests arriving by car or cab check in at a lower motor lobby, where elevators can whisk them to their upper-floor rooms, bypassing its glitzy glass and marble main lobby fronting West Georgia Street, a major downtown thoroughfare.
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