They introduced the insurance giant to Community Centric, a Portland, Ore. upstart, which contacted car-lover clubs and online outlets such as carjunky.com to persuade members to help promote an Allstate car photo contest.

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It's about an endurance contest at a Texas car dealership offering a free pickup to whoever can keep their hands on it the longest.

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Binder's documentary about an endurance contest at a Texas car dealership that offered a free Nissan pickup to whoever could keep their hands on it the longest.

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Binder's 1997 documentary about an endurance contest at an east Texas car dealership that offered a free pickup to whoever could keep a hand on it the longest.

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Audi's winning car was the only one of their three to complete the contest, which ended in a torrential downpour.

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"As a sports person and one passionately involved in car racing for more than 20 years, the decision to apply to the civil courts to contest a decision of the FIA was a difficult one for me to take, " the Italian said.

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