Perhaps you could put on demonstrations for the local high-school physics club, using the g-meter built into the car's instrument cluster to show exactly what more than 1 g of lateral acceleration feels like.

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Near Birmingham in Britain, for instance, the cluster of car-industry service firms that grew up when that city was a force in the industry has become an important element in the development of Formula One and other specialist vehicle businesses.

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The integration mostly amounts to an iPhone dock as well as a car-optimized iOS app that can play music, read messages aloud, take photos and augment the instrument cluster.

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As well as the car factory and its supply firms, there are several hi-tech companies here like Intel and Motorola and a cluster of small specialist outfits.

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