Lexus may be America's best-selling luxury car brand, but it can't come close to BMW's reputation for driving excitement.
Lexus, the premium car brand of Toyota, will unveil a new concept car at the Paris auto show.
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Disney, a brand literally embodied in Mickey Mouse, ranks high in emotional attachment, as does luxury car brand Infiniti.
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Rolls-Royce was the top ultra-luxury car brand overall, in a 2006 Luxury Institute survey of those wealthy consumers, the most recent such survey.
In many ways, Toyota's situation strikes me as closer to that of a trailblazing packaged goods brand than that of a car brand.
General Motors got quirky in 1990, buying Saab, best known as the college-professor car brand, and creating Saturn--"a different kind of car company"--from scratch.
Now, it will get more attention, along with Maserati, which he envisions as a premium sports car brand that can challenge the best Germany has to offer.
The U.S. luxury segment is heating up with Cadillac revamping its line-up and aiming to be No.1 premium car brand in the U.S. within three years.
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Cadillac, the luxury car brand owned by General Motors, plans to double its sales to around 300, 000 in the next three years with the help of new introductions and model revamps.
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What is actually sacred about a car brand?
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But now that SUV sales are two years into a freefall, GM again has realized that it might be nice to have passenger cars, and a passenger car brand that has a chance of attracting buyers of imports.
For instance, men are often impressed when another man mentions his car by brand.
The good news: If the Geico characters don't stay relevant and loved, the car insurance brand always has America's second-most-loved spokescreature, the green gecko, to fall back on.
Lincoln-brand car buyers might not want to shop in Ford-brand showrooms.
General Motors launched the Saturn Corp. back in 1985 to create not only a brand-new car from scratch but a brand-new way of building cars and empowering workers.
Mercedes-Benz is hammering the starting price point for CLA Class because the car gives the brand its most credible chance ever to score some serious market share among American Millennials.
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It launched its second affordable car under the Venucia brand earlier in the year and expects to sell 300, 000 of the same brand annually by 2015.
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While there is an undeniable amount of egotistical cachet in driving a brand new car home from a dealership, choosing a pre-owned model is usually the better deal.
Some researchers suggest that women are less motivated by extrinsic rewards (outward signs of value such as salary, bonuses, title or the brand of car you drive) than men are.
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Because I think some people would see themselves, you know, driving in a certain brand of car, where others would see themselves, you know, putting on a certain type of lingerie.
If he had just asked what cars I had parked in the garage back home, or whether I had ever owned his brand of car before, maybe he would have felt better.
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For some things, like retail sales, the categories into which Google classifies its search-trend data correspond closely to what people may want to predict, such as the sales of a particular brand of car (see chart).
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Research showed there was no national brand in the car wash industry, with the largest company having approximately one hundred locations.
Here are some reasons to forgo those party-hearty summers at the beach and brand new sports car, and opt for a game plan early rather than struggle later in life.
The stumbling block in this analysis is that the person who walks into a showroom to buy a brand new aluminium car is unlikely to capture all those lifetime benefits.
That changed as Western buyers became less interested in who built their car and more concerned about the brand name and the manufacturer's guarantee.
But does that push viewers to drive away in a featured car, snack on a specific brand of chips, or reach for the best-advertised beer?
The mixed animation and live action film is about a man who accidentally hits the Easter Bunny (voiced by Russell Brand) with his car and then must help him recover from his injuries.
But this is just one of four massively overpowered domestic speed demons you can drive on 30 miles of open road through scenic Red Rock Canyon with the brand new American Muscle Car Driving Experience.
The event offers a brand-new Porsche sports car, parked at the side of the court, to the title holder come Sunday.
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