Should I expect all future car ads to spend significant amounts of time showing off satellite radio?
And Nielsen Automotive honored the Soul spokes-animal ads as the most effective car ads of both 2010 and 2011.
He said that the ad market has rebounded in the past year, with car ads back on the air and political ads expected to boost revenues in the run-up to 2012.
If Nissan wanted more car in its car ads, he'd give it to them and who better to sell the features of those cars than one of the guys who designed them?
They add it's particularly tough to get that level of detail from car ads, luxury goods and high-end clothing because such purchases aren't made regularly and often different emotional things play into those purchase decisions.
Super Bowl Sunday is sure to bring the usual barrage of clever cola, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style.
Well, truth be told I have always been an advertising and branding sycophant, rooted in my carefully curated and organized collection of car ads from old magazines, back when glamour and humor were part of the message and mechanism for automotive advertising.
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So much for those safe driver discounts touted so heavily in car insurance ads, right?
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But Benjamin Swinburne, a media analyst at Morgan Stanley, is forecasting a surprisingly strong rebound in advertising, especially on television, because dealers' spending on car and truck ads has fallen implausibly low: down by 65% in the first quarter of 2009 compared with the same period last year.
The following day, The Wall Street Journal reported that General Motors would no longer buy advertisements on Facebook because the car maker believed paid ads on the site were ineffective.
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For a recent car launch Nissan tracked how ads in different media outlets affected consumer behavior.
Chevy promises that each of these scenarios will be revisited in full ads for each car in the coming months.
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Digital plates could display ads whenever a car comes to a halt at a stop sign or a red light.
Here's how the potential crime was supposed to work: Searches for business- and car-related words produced ads next to search results for legitimate pages like Cars.com and the Better Business Bureau's Web site.
In the US car industry, if recent ads in the 2013 Super Bowl were anything to go on, next generation automotive brands feel like Ram and Audi over others that dominate the market.
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It now knows that print ads can sway a car shopper to put a Nissan or Infiniti vehicle on his or her shopping list.
Ford's marketing chief apologized, and the auto maker's ad agency in India fired an undisclosed number of workers following some "inappropriate" proposed ads for the Figo car.
And Bay has a history with the car company, having directed two Chevy ads.
Mobile phone and car companies have cottoned on, with ads appealing to the self-made.
It is also less than a third of what car makers have spent on Super Bowl ads over the same period.
The company is still working out other sources of possible revenue, but Doyle says it is considering things like online sponsorshops (i.e. using licensed car models) and in-game ads on virtual billboards.
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Nissan Leaf: The considerable reputation of Nissan CEO Carlos Ghosn rests on the performance of this little battery car, which is why you see ads for it every time you turn on the TV.
Yesterday on this program, we reported that Ford pulled ads for some of its car brands from gay magazines at about the same time that a conservative Christian organization called off its threatened boycott of Ford.
Nissan is refining an ad-optimization program that tells execs which ads for each new model of car and truck it introduces are swaying its target audience, and which ones are duds.
We have seen a local car dealer with 6 major car lots spending 50, 000 a month on newspaper ads and 2000 at auto trader , yet has no rankings of his own ?
And just as he does in the TV ads, this polar bear was giving the Nissan Leaf electric car (white like him) a big bear hug.
Fiat, once known for the acronym Fix-It-Again-Tony, more recently known for Jennifer Lopez ads, has announced that its 500L model will be the first car in the world to come standard with a Lavazza espresso machine, making its debut in Italy before buzzing across Europe.
But in a state where the news is dominated by car chases and weather reports, the voters have little choice but to learn their politics from campaign ads.
Real Ford employees inched back into the picture in ads for the Ford Taurus SHO version last spring, strapping engineers who worked on the car into the front seats next to NASCAR driver Carl Edwards.
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The first TV ads for C-Max, this fall, focused on the fun and driveability of the car compared with that of Prius v.
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