In context, Zetsche was referring to a car-sharing plan the company is experimenting with.
Cole points out that San Diego, green as it is, is currently without a car-sharing program.
Then there is the car2go car-sharing program Daimler started in 2009 and is now expanding.
Ford also recently announced a partnership with ZipCar, the leading car-sharing service.
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Technology developed by the car-sharing startup is being used in 10 cities and municipalities in 2012.
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German people love their cars but car-sharing means you don't have your own car.
"I wouldn't be surprised if car-sharing becomes the de facto low-cost option to travel, " he says.
Another member, David Begg, chairman of Edinburgh's transport committee, has pioneered innovative schemes for car-sharing pools.
In most car-sharing programs the mini vehicles are offset with larger ones and even a pickup or two.
Car-sharing companies like Zipcar provide customers with a similar opportunity for exuberance by turning driving back into a treat.
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Big Venture start-ups might accelerate the emergence of car-sharing fleets, thereby significantly lowering the need for personal insurance coverage.
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Will people own cars in the future, or will they just access them through car-sharing services or new models?
The car-sharing concept has been attracting venture capital in the past few years.
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Carpooling, also known as ride-sharing or car-sharing, means that a group of people share one vehicle to get to work.
Car-sharing services such as Zipcar are already doing this on a small scale in places like Boston, New York and Washington, D.
Car-sharing is something most of the respondents said they tried to do.
Zipcar is a car-sharing service that provides users with inexpensive, convenient transportation.
"We envisage a future where car-sharing members outnumber car owners in major cities around the globe, " says Zipcar's European president, Frerk-Malte Feller.
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Carmakers are also dabbling in battery leasing (Renault) and car-sharing (Daimler) as they seek ways to persuade motorists that electric cars are affordable.
In some cities, the demand for car-sharing services is so great that people are renting out their personal cars through services such as RelayRides and Getaround.
Despite the threat of recent entrants and relatively low barriers to entry in the car-sharing space, Zipcar possesses several strengths which it can use to its advantage.
As a pioneer in the car-sharing domain, Zipcar has established a wide ranging network, with penetration into 19 major metropolitan areas in the U.S., Canada and Europe.
Zipcar has vast experience in operating car-sharing programs in more than 250 college campuses across the U.S., which will be helpful for Wheelz in scaling its business.
However, the membership-based car-sharing company now faces new competitors from up and coming low-cost, P2P car sharing services like RelayRides, GetAround, Sprideshare and Jolly Wheels.
Getaround is also working with the Oregon Transportation Research and Education Consortium to research peer-to-peer car-sharing with the aim of a wider nationwide roll-out.
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Companies such as Facebook-based job search company Branchout, daily deals aggregator Yipit and car-sharing company Getaround are among those that have raised funding through the site.
Ms McInnes said membership of the UK-wide car-sharing network had now exceeded 400, 000 and car sharing had both environmental benefits and could save people money through shared travelling costs.
Second, the recent entry of car rental giants such as Hertz into the car sharing space along with major European car-sharing player Car2go has dented investor confidence in Zipcar.
Brian Moorland, a spokesman for Travelwise NI, a government campaign to save energy and cut pollution, said he was pleased the hospital was helping them to highlight their car-sharing scheme.
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Like other new services such as space-rental service Airbnb or car-sharing service RelayRides, Gobble distributes a market to a wide variety of people and makes a market much more accessible.
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