Startups like Storify.com are working on tools to capture those elements on a digital screen.

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In 1996, a group of New Caledonian crows in New Zealand were observed making and using hooked twigs as tools to capture food.

ECONOMIST: Ethology

It may have already been around for some time now, either in the cloud or within on-premises systems, but tools were not available to capture or analyze it.

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Leading the way in making action video easy to shoot and share, VholdR is dedicated to creating simple tools that enable hands-free capture and effortless sharing of video online with the world.

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The availability of cheap, fast computers and storage, as well as open source tools, have made it okay to capture first and ask questions later.

FORBES: Connect

We can now not only use tools to make things but also to capture data about how we make them and what our interests and abilities are.

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One key principle of this era is that IT must put information in the hands of users and provide them with the tools to make use of it and capture and propagate what they have learned.

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This will be the platform for the on-going capture and dissemination of the knowledge, insights, and tools that emerge from our work.

FORBES: Connect