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She found some captive customers: the employees of NeXT, the computer company Mr. Jobs started after being pushed out of Apple.
WSJ: Laurene Powell Jobs, Widow of Steve Jobs, Goes Public to Promote Dream Act
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Passengers were not only captive customers for food and drink but, from Ryanair.com, they could be sold car hire, insurance, hotel bookings and airport transfers.
ECONOMIST: Aviation
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Now deregulated, electric utilities compete for what used to be captive customers, and many operate in non-regulated businesses, such as trading energy futures or building power plants on spec.
FORBES: Entergy Or PPL, Which Is The Better Electric Utilities Play?
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The British, Czechs and Finns, who are all also looking at a design by America's Westinghouse (the Finns are examining a South Korean one, too), would not be keen to be captive customers, but they may choose EPRs anyway.
ECONOMIST: Nuclear power
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Half its sales are from captive maintenance customers.
FORBES: Money & Investing
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Third-party catering is growing in cash-strapped hospitals, universities and even prisons, a captive set of customers if ever there was one.
ECONOMIST: Contract catering
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While Nintendo and Sony have clinged to old-fashioned idea of pushing relatively expensive, proprietary hardware and then holding your customers captive, the biggest mobile gaming franchises are reaching for true universality.
FORBES: Does PS Vita Mark the End of Portable Game Consoles?
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Customers are captive once they reach the point of transaction.
FORBES: Why Car Rental Companies Can Charge $9 Per Gallon for Gas
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Today, the supply side still reigns, but by the time of that dinner party in 2022, everyone will understand that free customers are more valuable than captive ones.
WSJ: The Customer as a God: The Future of Shopping
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Our customers, especially those on international flights, are captive and stationary for what may be several hours.
FORBES
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As a rule, suppliers with several customers, and customers with several suppliers, should be more resilient than if they were a dependent captive of a large group.
ECONOMIST: The economy