This is similar to the CAPM, but with standard deviation standing in for beta.

FORBES: The Efficient Frontier

The capital asset pricing model (CAPM) approximates return as a linear function of beta.

FORBES: The Efficient Frontier

CAPM, a cornerstone of corporate-finance theory, is more commonly used to analyse large portfolios of shares than individual companies.

ECONOMIST: A global ranking of companies

CAPM, which deals harshly with both long time horizons and uncertainty.

ECONOMIST: Economics focus

The CAPM theory assumed that the portfolio would hold an amount of risk free assets plus it would embrace all risky assets weighted by their market capitalization.

FORBES: Innovation In Investment Vehicles

And then it hit me: the asset allocators, those exact folks who seem to be turning their backs on VC today, are the ones who bow at the altar of CAPM, the Capital Asset Pricing Model.

FORBES: A Dollar And A Dream: Making The Case For Venture Capital

But CAPM is just a straight-line projection.

FORBES: Asset Allocation and the Efficient Frontier