Focusing the scope on individual consumers, the analyst cites data from Wal-Mart, which, given its capacity to relay real time data, allows the retail giant to offer guidance on what and, importantly, when consumers are buying.

FORBES: No Recovery Possible While U.S. Consumer Continues Deleveraging

However, the alternative to this could have involved the BBC buying capacity on another part of the Freeview system at commercial rates - capacity which might not have been able to reach viewers served by relay transmitters.

BBC: New Freeview chapter for BBC Alba