Consider this scenario, for example, that is more likely to happen because of the growing capacity of social technologies: What if a hospital chain, a food service company, and an analytics and social software firm joined forces to co-create a system that enabled hospital patients to chose meals and delivery times from customized menu offerings, based on their medical condition?

FORBES: Finally an Enterprise Roadmap for Capturing the Full Power of Social

Companies continue to increase the number of suppliers in their supply chain, consistent with the trend of product companies moving towards becoming brand owners and shedding captive manufacturing capacity.

FORBES: Manufacturing Forecast - Growth Expected in 2013