Making gadgets in a rainbow of Lifesaver candy colors was a winning strategy for Apple with its original iMac G3s.

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Mr. Gurdon avoids bright, candy colors.

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The colors mirrors a move Apple made nearly a decade ago, rolling out computers in candy-colored shades such as lime and blueberry--although Apple's PC and laptop designers are now in a minimalist phase, sticking to black, white and silver.

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