Veering from a narrow dirt road, Jerry Falwell Jr. shoots his GMC pickup along the rocky slopes of Candlers Mountain in Lynchburg, Va.

FORBES: Magazine Article

"Jerry Jr. is a one-man real estate boom, " cracks Christopher Doyle, vice president at CB Richard Ellis and the Falwells' point guy on the Candlers development.

FORBES: Magazine Article

Veering from a narrow dirt road, Jerry Falwell Jr. shoots his GMC pickup along the rocky slopes of Candlers Mountain in Lynchburg, Virginia, hitting an armchair-size rock that nearly flips the truck.

FORBES: Prophets of Boom

In a conference room next door Jerry Jr. pored over a geologic map of a ski resort the Falwells plan to build on Candlers Mountain, cell phone pressed to his ear as he debated with a real estate partner whether to use artificial snow for the slopes.

FORBES: Prophets of Boom