Jobs2Web: (acquired by SuccessFactors) a candidate marketing and analysis system that helps recruiting organizations manage the recruitment marketing process.

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Mr Wedgwood's wife Alison, a former Labour parliamentary candidate, said "bad marketing" was behind some of the company's problems.

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Social media can now allow us to measure that kind of thought leadership in a more quantitative way, whether the candidate is going to be in marketing or engineering or in one of the C-Level offices.

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One potential candidate is ValueClick, a publicly traded online marketing company that provides demographically targeted ad space to about 6, 000 advertisers and advertising agencies.

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They are marketing machines, doing everything possible to generate attention for their candidate (the product) and convince people to vote (buy) for him.

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This combination of marketing and banking experience on a global platform made him the perfect candidate, says MasterCard's Selander, who hired Banga as his number two last August.

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"We can also learn a little about the candidate's culture fit and professionalism, " says Kelly Vergara, executive director of human resources at digital marketing agency Resource Interactive.

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One potential candidate is ValueClick (nasdaq: VCLK - news - people ), a publicly traded online marketing company that provides demographically targeted ad space to about 6, 000 advertisers and advertising agencies.

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