The comedic actress and writer's uncanny impersonations of vice presidential candidate Sarah Palin have netted her a Social Media Index (SMI) score of 8, 290, says "social advertising" firm Vitrue.

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Al Gore wants the JWP index because it gives him options beyond just being a candidate - credibility, the power to influence the masses of people is social capital in the sense that he can eventually save that up and spend it.

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