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You could, of course, contact an airline directly to receive your money back, usually incurring a hefty cancellation fee.
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Add all the information you would need to remove those negotiable items: account numbers, contact information, company names, contract details (is there a cancellation fee?) and so on.
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If the couple did not have insurance, they would only receive a percentage of the cruise deposit back (if any), and airline tickets would likely be forfeited or assessed a hefty cancellation fee.
BBC: Is travel insurance right for you?