Instead of merely selling your product or service, engage the consumer in a conversation about his or her needs and wants and how your product or service canmeet or fulfill that.
Whitman said Sunday on NBC's "Meet The Press" that her decision to run will depend on whether she can complete work on her three top priorities -- property tax relief, school reform and land preservation -- in the time she has remaining in her second term as governor.
In New York, for one, before a surgeon can perform a mastectomy or lumpectomy on a breast cancer patient, that patient must meet with a plastic surgeon to learn her options.