Kaplan says he thinks The Melt can become a very powerful brand, and that you could eventually see products from The Melt in your home, whether soups or kitchen equipment.

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"You need to tell the company how they can increase their sales by selling your product, " Kaplan says.

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Making things easier: Kaplan specializes in infectious diseases, meaning he can treat a lot of the sickness he sees with antibiotics.

FORBES: Testing Antibiotics In Kids

Kaplan said the plaintiffs face virtually no risk that Chevron can avoid paying a legitimate judgment.

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"You need to do things that the big companies don't do, because you can't afford to do the things they do, " says Kaplan.

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Quinolones, the only new class of antibiotics introduced over the last four decades, can have neurological and other side effects that make them particularly risky with kids, Kaplan says.

FORBES: Testing Antibiotics In Kids

Employing a radical new interface and games designed to appeal to hard-core gamers and nontraditional audiences alike, the Revolution can help move Nintendo from its position as the steady third player in the American gaming market, Kaplan says.

FORBES: Nintendo's New Look

That may help, but with Kaplan and new competitors like TestMasters in Los Angeles, it's not clear that Princeton Review can boost its 27% share of the SAT prep market or its smaller share of the market for other tests like the LSAT.

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