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Dr Michael Mak, from the University of Newcastle in Australia, studies how feng shui can be used in urban design and architecture from what he calls a scientific stand point.
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De-cluttering it seems (with or without Feng Shui) can be a process of letting go of things that have been holding you back or distracting you from your current life.
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If you believe that an advertising space is an environment, if you read up on it, you can apply the principles of Feng Shui in six key areas of advertising (I have applied these principles below liberally rather than scientifically).
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Feng shui intimates that beauty can attract good fortune.
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Snakes are also known as little dragons and people born in the year of the snake are thought to be intelligent, rational and organized, though they can also be egotistic, according to Feng Shui experts.
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Folz says that he sees "perhaps better immediate opportunities" in Latin America (Argentina and Brazil in particular), Eastern Europe (Poland and Turkey) and China, where Peugeot has a joint venture with Dong Feng Motors (an auto assembly plant that can turn out 150, 000 vehicles a year plus an engine and gearbox factory).
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The principles of Feng Shui got me thinking about what influence the placement of things and objects in an advertising environment can affect the impact and outcome of a marketing campaign.
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