The industry's leading trade group, the National Association of Campus Stores, tested a Web-site hosting service for independent campus stores at five schools for several months and announced a widespread rollout of the program set for spring.

CNN: Online booksellers go back to school

And what if it's there on the Internet, for the entire world to see on a Web site called Juicy Campus?

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Today his assignment is to use his budding cachet as a campus "tastemaker" to get two songs from the latest Musicblitz compilation CD heard on campus and to promote the Musicblitz Web site.

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As a campus rep for Musicblitz, a music Web site, schmoozing Eddie is just one part of Cutler's job that has no clear description.

CNN: Music sites turn college students into street marketers

Not only are Web-only stores out to disintermediate campus stores, but in some cases they're working directly with publishers.

CNN: Online booksellers go back to school

The pair developed a skeleton of the web site in May 2010 and launched it on the Babson campus in November 2010.

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He describes the time, in the mid-nineties, when Jerry Yang and David Filo took him to visit their campus trailer, which was littered with pizza boxes and soda cans, to show off a directory of Web sites called Yahoo.

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