Now let's go next to NPR's Juan Williams, who is tracking where the campaign money is going.

NPR: Democrats on Offense as Elections Approach

Today, daily tracking polls let campaign managers detect early signs of stress and fine-tune their candidates' support mechanisms, like engineers monitoring a shaky suspension bridge.

FORBES: Elections Old And New

Its CRM tracking informs the campaign with real-time information like customer behavior and loyalty, meaning the campaign can seamlessly retarget any groups from earlier campaigns or contact lists available within the broader Salesforce company.

FORBES: Salesforce Launches Social.com App To Help Ad Agencies Go Bigger On Facebook And Twitter

We found that the winning combination for Little Pim was building tracking into every campaign, focusing on paid search, seeking new ways of reaching customers via advice from board and advisors and setting up cross-promotions instead of simply buying ad space.

FORBES: Marketing Mojo: Making $8K Look Like $120K

To protect the buffalo, KWS is conducting an awareness campaign among the locals and is also tracking the rare animal.

BBC: Rare albino buffalo seen in Kenya

This spring, the Democratic Congressional Campaign Committee launched a Web site devoted to tracking her every headline-grabbing statement.

CNN: Where is Michele Bachmann headed?

Tracking poll results reflect an overall pattern of campaign events that are unfolding day by day.

CNN: About the Tracking Polls

To Lazerow and his product team, that means offering continuous tracking and retargeting that automatically improves campaigns in real time without the need to manually update campaign parameters to include new performance data and users whose contact info flows in after the campaign starts.

FORBES: Salesforce Launches Social.com App To Help Ad Agencies Go Bigger On Facebook And Twitter

Romney's campaign has acknowledged its problem with African American voters: Polls show blacks overwhelmingly prefer Obama -- a recent Gallup tracking poll showed just 5% of blacks supporting Romney, compared with 87% for the president.

CNN: Romney draws boos from NAACP, support from conservatives