For the players, the hefty prize money increase is the latest victory in what has become their most concerted campaign for change in decades.
Only this past week, Twitter has been the main avenue for a campaign for change following the brutal rape and murder of a 17-year-old South African girl.
Yet an internet-led campaign for change has gained thousands of signatures, plus support from Richard Dawkins, a prominent science writer, and Lord Rees, the head of the Royal Society.
With a year still to go, there is time for this to change, for campaign issues to become more important and personalities less.
The Vigil for Life campaign opposes any change to abortion legislation in the Republic of Ireland.
Leo Murray is a spokesman for climate change campaign group Plane Stupid.
Members include: ACORN, AFSCME, Americans United for Change, Campaign for America's Future, Center for American Progress Action Fund, MoveOn.org, National Council of La Raza, National Education Association, Planned Parenthood Federation of America, Service Employees International Union, United Food and Commercial Workers, and USAction.
Beyonce headlined a concert at Twickenham rugby stadium in London in support of Chime for Change, a campaign set up to help empower girls and women around the world.
That's why we work to help people make healthier decisions, including the recent Change For Life campaign to help them track consumption and understand the impact on their health.
BBC: Level of excess drinking of alcohol 'is underestimated'
The only way to stop the proliferation of what are often-secret campaign money laundries is for Congress to change the law that grants these groups this form of tax-exempt status.
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Another ad now running comes from another pair of liberal groups, the Progressive Change Campaign Committee and Democracy for America.
The West is using a nonproliferation campaign as a blind for bringing about regime change in Iran, Putin told reporters in Moscow.
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The Human Rights Campaign, a gay rights lobbying group, pushed for this change.
Before Carl Paladino exited the stage Tuesday night, ending what he described as his first and only political campaign, the Buffalo developer vowed to remain a force for change in New York.
The son of a white mother and an African father, he drew on his own life story for the themes that drove his campaign: hope, change and that anything is possible in America.
Her reception was a thank you for heading a campaign that persuaded the British government to change its mind and allow United Kingdom residency to Nepali Gurkhas who had served in the British army but had retired before 1997.
Thousands of Scots switched off their lights for an hour to mark an annual climate change campaign.
During his Presidential campaign, Barack Obama expressed confidence that his penchant for diplomacy would change German minds.
Sooner or later, Mr. Cameron is likely to have to lead a campaign for continued British EU membership on the basis of only limited change in the terms of that membership.
This year, the message of hope and change seems to have eluded the campaign, but for a large segment of young America, 80 million strong, those themes still resonate in how they express their aspirations and how they buy.
Shami Chakrabarti, director of human rights campaign group Liberty, told the BBC that it would change procedures for people bringing a civil claim against public bodies.
But McGuinness says it would have been a mistake for Jindal to try to change tradition before fulfilling his campaign promises to clean up corruption and improve the economy.
Early on, some of the British press, impatient for results, doubted the efficacy of the campaign -- only to change their tune when the Serbs did withdraw.
For example, their 100, 000 Homes Campaign was launched to support change agents in communities throughout the country to move the homeless into stable homes rather than shelters.
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It shows what happened in the months following the first round of the presidential election when Mr Mugabe and his Zanu-PF party thugs, aided by the army and police, unleashed a campaign of terror against those suspected of backing the victorious opposition Movement for Democratic Change (MDC), forcing its leader, Morgan Tsvangirai, to withdraw from the presidential run-off.
But in return for his participation the prime minister has demanded a change in the campaign's focus.
For the vast majority of this presidential election campaign, the phrase "climate change" has been marked only by its absence.
"It's a campaign that talks about responsibility towards the future, promotes reflection and calls for a change of attitude, " adds Guy Costa, Creative Director at Africa Brazil.
But this time there is a well-organised TV marketing campaign behind the president's efforts, urging Americans to demand that Congress vote for change this summer.
The Progressive Change Campaign Committee also has run ads against Democrats as has Health Care for America Now, an umbrella group that represents 1, 000 organizations, including major unions and liberal-leaning groups.
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