My iPad helps me manage my marketing team with access to content, spend and campaign information and reports.

FORBES: How the iPad Will Transform Marketing

After seeing the Carousel of Nostalgia campaign playing on TV or on your favorite content site on your iPad, will you drop everything and run to the store?

FORBES: Beyond The First Moment Of WOW

But Eric Snyder, who at 28 has the most campaign experience, insists it has to be about content.

BBC: US Republicans in upbeat mood after poll victories

With digital distribution options available, candidates and campaigns can leverage the content they create (i.e. campaign blogs, web videos, editorial, etc.) as well as favorable earned media in a way they never have before.

FORBES: For Politicians, Some Lessons From Brand Marketing

Now, with the release of its first digital content-playing system and a more proactive marketing campaign, McIntosh has seen a 30% revenue jump since October (no, the company refuses to divulge its annual revenues).

FORBES: The Choice Of Rock n' Roll Icons, An Old Brand Learns New Tricks

They worked to lighten up both the alcohol content and the calories in their beer, and they began a campaign to encourage people to drink responsibly.

FORBES: How Everybody Can Win the War Against Big Food

Silverman says NBC's content didn't suffer a whit from its joint development with an advertising campaign.

FORBES: Magazine Article

The iD campaign also ran on Facebook, which, like Tumblr, charges for the ability to promote content.

FORBES: Tumblr: David Karp's $800 Million Art Project

Third, crafting a successful social media campaign entails imagining the set of codified interactions or rituals based on shared symbols on which people will develop and share content (social glue) .

FORBES: Three Steps to Shape Social Media Success