In-camera special effects and filter effects such as Nostalgic Sepia, Vivid and Painting help satisfy amateurs and enthusiasts alike.

ENGADGET: Nikon intros flagship Coolpix P7700 for prosumers, diminutive Coolpix S01 for fashionistas

If you don't have an AirPlay setup or cables to pipe content from your iDevice to a larger screen, the application also lends a hand when it comes to tweaking color and tint by leveraging a device's camera and a baked in color filter.

ENGADGET

Simply pressing the button on the back of the camera allows high magnification, Full High-definition movie shooting, and Magic Filter also adds to the enjoyment of shooting movies on a digital camera.

ENGADGET: Olympus introduces Stylus SP-820UZ, SP-720UZ cameras and SZ-14 binocular bundle

Available in Black or Red, it is a stylish camera with a range of creative features including Smart Filter and Magic Frame, designed to enhance image quality along with the shooting experience.

ENGADGET: Samsung brings out WB100 camera with 26x lens for zoom-loving Brits

"My Image Garden" also features Full HD Movie Print5 to produce clear images of frames from videos captured on compatible HD Canon EOS and PowerShot Digital Cameras and VIXIA Camcorders, in addition to Fun Filter Effects such as Fish-Eye, Miniature and Toy Camera for further image customization.

ENGADGET: Canon expands its PIXMA line with MG2220, MG3220 and MG4220 all-in-ones