Perhaps this is the ultimate entrepreneurial skill the tenacity, the relentlessness and the courage to believe in a company and an idea even while the rest of the world is calling the situation a loss.

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From that innocent purpose has blossomed an entire science of dressing up profit and loss statements and calling the results pro forma.

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Analysts expect losses in each of the next three quarters, with the consensus calling for a 37 cents per share loss for the year.

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Head coach Ian McGeechan, who confirmed the Lions would not be calling up any replacements, said the loss of Jenkins, Jones, O'Driscoll and Roberts had a major bearing on the second Test.

BBC: Battered Lions lose injured props

Arriving late, causing embarrassment, behaving confrontationally, insisting too hard on paying a bill or calling attention to a mistake can all cause loss of face.

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Being late, causing embarrassment, confrontational behaviour, a public insult or calling attention to a mistake can all cause loss of face and could seriously damage a business relationship.

ECONOMIST: Business travel

His mother, Maddison, is calling for a "Parent medal" to recognise their loss.

BBC: Medal bid for parents of fallen