Oracle has a similar piece of middleware called Portal-to-Go that is XML-based and transforms data into various formats for mobile devices.

CNN: Microsoft introduces wireless server

Before 2010, featurephones were still the norm in South Korea, and thanks to a rule set in early 2005, those devices required a domestic, mostly Java-based middleware called Wireless Internet Platform for Interoperability (or WIPI in short) that standardized network access to ensure fair competition between mobile companies.

ENGADGET: Editorial: HTC's departure from South Korea proves a tough fight for foreign brands

Cable's solution to this is middleware software originally called OpenCable Application Platform ( OCAP) and more recently renamed to simply: OpenCable.

ENGADGET: Time Warner Cable deploys 150k OpenCable STBs, aka CableCARD 2.0

Wind River (nasdaq: WIND - news - people ) specializes in so-called device software, the fast, small operating systems and middleware that go into all sorts of noncomputer smart devices, from digital video recorders to industrial robots and the Mars Rover.

FORBES: Wind River Gets Smart