This was less a conference speech and more a national pep talk - a call to reject pessimism and to embrace the British spirit.

BBC: Tory conference: Cameron's national pep talk

Cardholders can quickly call their bank and reject crooked transactions.

FORBES: Magazine Article

"We reject any call for further delay because the Department of Environmental Conservation and the Health Department are perfectly capable of protecting New Yorkers, " said Jim Smith, spokesman for the Independent Oil and Gas Association of New York.

WSJ: NY senators seek fracking delay to await key study

People in Newcastle may call themselves Geordies, but just 12 miles away in Sunderland they reject the term they are Wearsiders.

ECONOMIST: The North-East