The firm is a master of the "have-your-cake-and-eat-it-too" brand of politics and public relations.

CNN: A case of Wall Street greed gone too far

So, increasingly, is Mr Salmond's vision of Scotland's economy: his have-cake-and-eat-it approach to business and public spending, and enthusiasm for financial services, are ominously reminiscent of New Labour's.

ECONOMIST: Bagehot

"Whether you're into video editing, music or gaming, with Seagate's new Desktop SSHD you can now have your cake and eat it too, " said Kevin Wasielewski, CEO and co-founder of Origin PC.

ENGADGET: Seagate ships its first desktop hybrid drive, third-gen laptop models

But because voluntary work would be encouraged and organised by the government, it avoids the let-them-eat-cake indifference that can be the besetting sin of the right.

ECONOMIST: Lexington

The interest-based, mutual benefit, principled, pie-expanding, value-creating negotiation revolution permits women to have their cake (earn their true value) and eat it too (delivering equal value to their negotiation partner and therefore enhancing rather than harming the relationship).

FORBES: More Secrets of Super Negotiators: The Power of Small Talk

Yet, the power and speed are easily accessible to a novice driver (552 HP and a 6.0 liter W-12 engine.) For super cars, this is how to have your cake and eat it too.

FORBES: The Beautiful Cars of Summer: 2012 Bentley Continental GT