Caitlin Moran, a columnist at The Times, picked up the battle cry (or, um, battle tweet).

FORBES: Connect

Many fans responded with dismay - including TV critic Caitlin Moran, who called the decision "a genuine outrage".

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Times journalist Caitlin Moran says there's something very British about the clean-up movement.

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"I'm so insanely excited, " journalist Caitlin Moran wrote.

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Comedian Dom Joly and writers India Knight, Jill Mansell and Caitlin Moran, who was particularly interested in my project, obliged sending my blog stats crazy and inbox full of new follower notifications.

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