The two BCS National Championship Games on ESPN (2011, 2012) have generated the two largest audiences for any program in the history of cable television.

ENGADGET: ESPN signs dozen year deal for Division 1 college football playoff games

The Cowboys played in both the most watched network program and most watched basic cable show of the 2011 fall television season.

FORBES: The NFL's Best Fans

The platform synchronizes social engagement, complementary content and program promotions with television programming from any source, in any market across national cable networks, regional sports networks and local stations affiliated with ABC, NBC, CBS, FOX, CW and MyNetworkTV.

ENGADGET: ConnecTV officially launches, gives you more ways to bug your buddies