"The broadcast guys are all about the path of least resistance, " one top cable sales executive says.
"We are very pleased to continue our successful relationship with Netflix, " said Frances Manfredi, executive vice president and general sales manager of cable and non-theatrical sales for NBC Universal Domestic TV Distribution, who forged the deal.
Cable networks led sales growth.
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You can probably double that number when you include DVD sales, cable and television showings and the gobs of merchandise sold annually.
Much of that investment will go toward converting shows into digital cable format, building an ad sales division and paying to beam programming cross-country by satellite.
But electricity customers are being asked to pay towards the impact of the damage to the underwater cable by covering the cost of lost sales.
So it's not how many people--who wins the weekend, it's how much money a film generates for a studio, not merely from the box office, which is the smallest part--it's only 20 percent of the earnings--but from television sales where it's shown on television--network, pay television, cable--and, of course, DVD and video, foreign sales, toy licensing and even product placement.
It's mainly rents, but also includes gains from property sales and income from tenant services like cable access.
The Dodgers are the most indebted team in baseball history and McCourt has already extracted a small fortune from future revenues by securitizing ticket sales and getting an advance on his cable deal with Fox.
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In the first three months of its financial year, News Corp profits more than doubled and sales rose 12%, reflecting improvements at its cable networks.
The video on demand business is something they should stay away from and instead focus on everything they are good at, since they have an application platform and a burgeoning ad sales business, they could utilize this by offering cable operators and telcos a piece of the pie against a well defined TV interface with social interaction.
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Another major ad-buying company suggested that ad sales could be flat at broadcast networks and higher at cable networks.
Additional cash is made from ticket sales to live fights and licensing fees from its Spike cable shows The Ultimate Fighter and UFC Fight Night.
While the ad sales for the broadcasting networks will decline by 2%, cable networks will see a growth of 5% in their ad related revenues.
Key sticking points include residuals - the monies writers receive when their work is repeated on cable TV and in foreign markets - and payments from video and DVD sales.
Even though ad sales remain important, the strategy is to reduce this dependence by growing cable networks revenue, retransmission fees and reverse compensation.
Pirelli says it will now concentrate on cable technology and fibre-optic components, which together accounted for 19% of its sales last year, and also on telecoms services.
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The Lib Dems Treasury spokesman Vince Cable welcomed more competition in the banking sector but said there should be no urgency to the sales.
According to the management, newspaper print advertising sales declined in Q3 2010 from decreased advertising from healthcare, live entertainment industry and cable companies when compared with Q3 2009.
Traditionally, sales have covered the interconnector's operating costs, but that has changed since the cable started to malfunction.
"Our subscribers look to us to provide them with the best entertainment from cable and the web together in one place, " saidTara Maitra, SVP, Content and Media Sales for TiVo.
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Excluding Bresnan, cable advertising revenue grew 12.8%, marking the seventh-consecutive quarter of double digit ad sales growth for the company.
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The cable billing runs an operating margin (net before depreciation, interest and taxes, as a percent of sales) of 11%, versus 30% for fund servicing.
The cable industry continues to see stagnant TV subscriber growth, thanks to the weak economy, anemic new home sales, market saturation and the rise of Internet video options.
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